Click-Loss Auditor
Your ad platform says you bought 40,000 clicks. Your analytics says 31,000 people arrived. That 9,000 gap is money you already paid for and never got a chance to sell to — and most brands blame creative fatigue for it. This tool measures the real loss, prices it, and tells you whether it is a rendering problem or a measurement artifact.
Reconciliation Inputs
Meta Ads Manager → Ads Manager → Columns → Outbound clicks (all campaigns, last 30 days).
GA4 → Reports → Acquisition → Traffic acquisition → Session source/medium = Meta → Landing page + session starts.
Check with PageSpeed Insights (mobile, throttled) or CrUX field data for the URL your ads point to.
Of 40,000 paid clicks never produced a landing page view.
Capital paid for 9,000 clicks that never rendered a page.
Orders captured if you close the gap to the sub-8% target rate.
Revenue from the same media budget, minus the same spend.
Root Cause Diagnosis
Rendering LossYour landing page is slow enough that real visitors are leaving before the page renders. This is genuine lost demand, not a reporting quirk.
requestIdleCallback so the first paint does not wait on third-party JS.Click-Loss Rate vs BenchmarksTarget < 8%
Send me the full reconciliation report
Drop your store URL in and I will personalise the diagnosis — including which of your landing pages is leaking the most.