Scaling High-Ticket DTC with Engineering Precision & Ad Profitability.
"I live in the trenches of cross-border ecommerce. Unlike pure coders who don't understand ad spend, and unlike media buyers who don't understand web architecture, I bridge the full spectrum: from theme code and edge performance to Meta ad economics and customer retention."
With deep hands-on expertise operating high-ticket ($99+) Shopify OS2.0 and Jamstack storefronts, I eliminate the hidden leaks that drain ad spend: mobile landing page delays, unoptimized checkout flows, disconnects between digital promises and physical fulfillment, and neglected post-purchase retention.
Role: DTC eCommerce Operator & Growth Architect
Specialty: High-Ticket CRO, Sub-Second Speed, Klaviyo Retention
Execution: Shopify OS2.0, Liquid, Jamstack, Meta Ads
meta-click-loss: 7.4% (vs 25%+ benchmark)
klaviyo-flow-revenue: 16.2% lift
Full-Funnel DTC Tech Stack Radar
A battle-tested stack combining enterprise storefront architecture, performance engineering, ad attribution, and retention automation.
Storefront & Speed
Eliminating client-side runtime bloat with custom Liquid, Astro Islands, and edge caching.
Traffic & CRO
Direct-to-checkout funnels, anti-slop visual directing, and high-ticket copywriting frameworks.
Attribution & Telemetry
Forensic analysis of ad click drop-off, server-side attribution, and zero-intrusion telemetry.
Retention & Protection
Automated customer lifecycle sequences and defense against customer disputes and chargebacks.
The 4 Strategic Pillars
Every client brand, storefront refactor, and growth initiative is engineered according to these four uncompromising standards.
Storefront Architecture & Speed
Shopify OS2.0, Liquid refactoring, Astro Jamstack, and sub-second Core Web Vitals. Eliminating bloated third-party apps and asset drag so mobile visitors experience instant page loads without bounce friction.
Conversion Rate Optimization (CRO)
6-shot visual directing (hero, unboxing, dynamic drape, lifestyle, gemstone macro, flatlay), high-ticket copywriting (Hook-FAB-Ideal), and friction-free checkout funnels tailored to command premium $99+ prices.
Traffic & Attribution Defense
Meta Graph API integration, click-loss auditing, GA4 funnel forensics, and zero-intrusion event tracking. We audit and close the 15%–30% gap between paid Outbound Clicks and real Landing Page Views.
Operations & Brand Protection
Klaviyo lifecycle journeys (welcome, abandoned browse, VIP post-purchase) paired with physical parcel fulfillment audits. Aligning storefront promises with packaging reality prevents chargebacks and payment processor holds.
Full-Funnel DTC Execution Flow
A predictable, data-backed execution framework designed to eliminate ad spend waste and scale brand revenue.
Growth & Speed Audit
Deep forensic audit of Meta Outbound Clicks vs GA4 Landing Page Views, mobile Lighthouse CWV, checkout drop-off, and fulfillment promise alignment.
CRO & Visual Prototyping
Deploying 6-shot anti-slop visual direction, high-ticket Hook-FAB-Ideal copy, and friction-free direct-to-checkout flows on a staging environment.
Launch & Traffic Cutover
Zero-downtime theme deployment, CDN edge acceleration, Meta Pixel event deduplication, and real-time checkout monitoring under ad traffic.
Retention & Health Defense
Automating Klaviyo lifecycle flows, multi-language parity checks, customer unboxing audits, and chargeback prevention to protect seller health.
Ready to scale your high-ticket DTC brand profitably?
Whether you are bleeding ad dollars on slow mobile landing pages, struggling to convert high-ticket traffic, or seeking automated Klaviyo retention—let's build a profitable system.