Scaling High-Ticket DTC Brands with Sub-Second Speed & Full-Funnel Precision.
Bridging the gap between luxury brand storytelling, technical storefront performance, and Meta/Google ad profitability. Zero bloated plugins, zero cheap AI plastic slop, 100% data-driven conversion.
Who I work with: DTC brands doing$50k–$2M/month in revenue, typically$99+ AOV, that are already spending on paid traffic and losing it before the page renders.See if that is you →
Full-Funnel Case Studies
Traffic Defensev2.1-AD-DEFENSEMeta Ads Traffic Defense: Ad Landing Page Acceleration & Click-Loss Mitigation
Full-funnel ad traffic defense architecture slashing Outbound Click-to-Landing Page View loss from 26% down to 7.4%, featuring direct-to-checkout skip-cart routing and GA4 event reconciliation.
Featured Storefrontv4.2-LUXURYHigh-Ticket ($99+) DTC Jewelry Storefront Architecture
Bespoke high-ticket ($99+) DTC jewelry storefront engineered with Shopify OS2.0 and sub-second Jamstack edge performance, featuring a 6-shot anti-slop visual framework and zero-plugin bloat.
Lifecycle & Risk Defensev3.4-RETENTIONOmnichannel Retention Engine: Klaviyo Lifecycle Automation & Chargeback Defense
Automated Klaviyo customer lifecycle sequences driving 16.2% baseline revenue lift, unified with unboxing fulfillment truth audits to preempt PayPal & Stripe chargebacks.
The 4 Pillars of High-Ticket DTC Engineering
I eliminate ad budget waste, bloated app stacks, and conversion friction to build profitable, resilient DTC operations.
High-Ticket DTC Storefronts
Bespoke Shopify OS2.0 & Jamstack builds, 6-shot anti-slop visual direction, and mobile-first purchase flows tailored for luxury $99+ price points.
Ad Landing Page CRO & Traffic Defense
Eliminating mobile bounce rates, direct-to-checkout flows, and Outbound Click leakage on Meta & TikTok Ads. Sub-second LCP ensures zero ad dollar waste.
Automated Retention & Lifecycle (Klaviyo)
Zero-touch browse abandonment, VIP win-back sequences, and post-purchase customer delight that consistently drives 15%+ baseline automated revenue.
Fulfillment Truth & Chargeback Shield
Aligning digital storefront promises with real parcel fulfillment to preempt PayPal & Stripe disputes, ensuring sustainable operational health.
The honest version of who this works for
The fastest way to waste both our time is a bad fit. Here is the filter I actually apply — and I would rather lose the deal than take it badly.
✓This is a fit if…
- · You are past $50k/month and already running paid traffic
- · Your AOV is $99+ and checkout friction is visibly high
- · Mobile PageSpeed is red and nobody owns it
- · Klaviyo exists but the flows were never rebuilt
- · You can get a decision-maker to approve changes weekly
✕This is not a fit if…
- · You are under roughly $50k/month in revenue
- · You need a guaranteed conversion lift in month one
- · You want someone to make the decisions for you
- · You are single-SKU dropshipping or gray-market resale
- · You have no paid traffic yet — start with the free audit instead
Free Diagnostics For Your Store
These are the same engines I use inside paid audits. No signup, no pitch — run them on your own numbers and decide if the work is worth it.
Click-Loss Auditor
Reconcile Meta outbound clicks against GA4 landing page views. Prices the gap and tells you if it is rendering loss or a tracking artifact.
Run the audit →Chargeback Risk Scorecard
Eight questions, one risk score, and the specific fix for every red flag — from fulfilment truth to dispute evidence packs.
Score my store →Ad ROI & Latency Calculator
Quantify what mobile load time costs you in wasted ad spend, lost clicks and recoverable orders — grounded in Google field data.
Open calculator →The Ad-Waste Report
Every week I take one real DTC store, find where it is burning paid media, and show you the fix with the revenue math. The teardown I would have given away on a call.
Initiate a DTC Architecture Audit or Advisory Contract
Whether you need high-ticket Shopify re-architecture, Meta ad landing page acceleration, or automated Klaviyo retention flows, reach out below. Direct response within 24 hours.
Technical Writing & Case Studies
Architecting Zero-JS Web Applications for 100/100 Core Web Vitals
Deep dive into Islands architecture, selective hydration, and why shipping less JavaScript is the ultimate optimization for modern high-converting web applications.
Total Cost of Ownership: Why Modern Brands Are Migrating from Monolithic CMS to Edge Jamstack
An engineering and financial breakdown of why WordPress, Drupal, and legacy monolithic architectures become expensive liabilities at scale, and how modern Edge Jamstack platforms reduce TCO by up to 85%.
Klaviyo Flow Playbook: 9 Flows Every High-Ticket DTC Brand Should Be Running (And Why 4 of Them Are Missing From Most Stores)
The nine lifecycle flows I implement in every engagement, with trigger logic, timing, and the benchmark numbers each one should be held against — including the two most stores never build.
The Shopify CRO Audit Playbook: 5 Steps I Run on Every Store Before Writing a Single Line of Code
The exact five-step audit sequence I run before touching a theme — from click-loss reconciliation through to fulfilment-truth review — and why the order matters more than the tactics.